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The Cleveland Water Department Promotes Its Safe Water with a Catchy

Question 197

Multiple Choice

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?


A) Physiological
B) Social
C) Safety
D) Personal

Correct Answer:

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