Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies, politics, and ______________________________.
A) geographic area
B) age bracket
C) family size
D) income level
E) recreational interests

Question

Quizplus · Accepted Answer

Psychographic characteristics are related to lifestyle and personality traits, such as interests, values, and attitudes. Therefore, studying a consumer's psychographic characteristics can help marketers understand their recreational interests, such as hobbies and leisure activities. Geographic area, age bracket, family size, and income level are demographic characteristics that can also be important for targeting purposes, but they do not directly relate to psychographics.

Studying a Consumer's Psychographic Characteristics Will Help Marketers Understand the Target