Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products. A person who is able to influence followers to try products is:

Question

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An opinion leader is a person who is able to influence others' attitudes or behaviors. They often have a large following on social media and are hired by marketers to promote their products and engage with consumers. They may be celebrities or full-time bloggers, as mentioned in the question.

Marketers Increasingly Hire Celebrities and Even Full-Time Bloggers to Engage