Ted and Amy Balderas were married last year, at age 24. They have no children and both are currently working hard to build their careers. Couples like Ted and Amy:
A) are likely to be a poor target for firms that are trying to market a new brand or new product concept.
B) usually focus on buying durables-such as furniture and appliances.
C) usually don't spend money on discretionary purchases.
D) are unlikely to be careful, price-conscious shoppers.
E) None of these is a good answer for couples like Ted and Amy.

Question

Quizplus · Accepted Answer

Couples like Ted and Amy are likely to focus on buying durables, such as furniture and appliances, as they are building their careers and establishing their household. They may not be spending money on discretionary purchases such as vacations or luxury items, but they will likely invest in items that will make their home more comfortable and convenient. Therefore, option B is the best answer.

Ted and Amy Balderas Were Married Last Year, at Age