Current consumer research suggests that the family's purchasing agent is now:

Name: Current consumer research suggests that the family's purchasing agent is now:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Current consumer research shows that the purchasing agent in a family varies, depending on the product and the family. There has been a shift towards more shared decision-making between spouses and children influencing family purchases, so it cannot be concluded that the husband or the wife is the sole purchasing agent.

Current Consumer Research Suggests That the Family's Purchasing Agent Is