Peter Janca noticed during a weekly grocery shopping that 7-Up was on sale. Even though he could have saved money with the 7-Up, Peter bought Mountain Dew because that's the brand his children prefer. Peter was responding to:
A) selective exposure.
B) dissonance.
C) marketing influence.
D) social influence.
E) a drive.

Question

Quizplus · Accepted Answer

Peter's decision was influenced by his children's preferences, which is an example of social influence, where the behaviors or preferences of others affect one's choices.

Peter Janca Noticed During a Weekly Grocery Shopping That 7-Up