Reference group influence is likely to have the strongest effect on the particular BRAND of ______________ purchased.
A) dishwasher detergent
B) frozen peas
C) batteries
D) watch
E) Reference group influence would be about the same for each of these products.

Question

Quizplus · Accepted Answer

Reference groups are likely to have a stronger influence on the particular brand of watches purchased because watches are often seen as a status symbol and are more likely to be influenced by the opinions and preferences of others. In comparison, products like dishwasher detergent, frozen peas, and batteries are generally considered utilitarian and are less likely to be influenced by reference groups.

Reference Group Influence Is Likely to Have the Strongest Effect