Ethnic markets are becoming more important to marketers because
A) the buying power of ethnic submarkets is decreasing.
B) the median age of Asian Americans, African Americans, and Hispanics is much higher than that of whites.
C) the number of ethnic consumers is growing at a much faster rate than the overall society.
D) they make a clear segment with similar backgrounds and common language, religion, and culture.
E) the birthrate of Asian Americans, African Americans, and Hispanics is lower than that of whites.

Question

Quizplus · Accepted Answer

The number of ethnic consumers is growing at a much faster rate than the overall society. This means that targeting ethnic markets is becoming increasingly important for marketers as they represent a significant and growing consumer base.

Ethnic Markets Are Becoming More Important to Marketers Because