A college student on her way to take an exam remembers that she doesn't have a pencil with an eraser-which the instructor asked everyone to bring. The store where she stops doesn't have regular pencils-but it does sell Scripto mechanical pencils priced at $2.95. That is what she buys. This case illustrates the effect of:
A) personal environment.
B) culture.
C) purchase situation.
D) learned set.
E) dissonance.

Question

Quizplus · Accepted Answer

The case illustrates the purchase situation as the student needed a pencil with an eraser, which she did not have, and had to buy a Scripto mechanical pencil from the store.

A College Student on Her Way to Take an Exam