Laurie Michaels just bought a cell telephone for her car after spending several weeks considering all the possibilities. She likes the new phone, but is still wondering if another brand at a slightly higher price would have been better. This is an example of:

Question

Quizplus · Accepted Answer

The scenario describes post-purchase dissonance, which occurs when a consumer experiences anxiety or regret after making a decision and wonders if a different choice would have been better.

Laurie Michaels Just Bought a Cell Telephone for Her Car