A product-market segment is "operational" if it is big enough to be profitable to the firm.
Correct Answer:
Verified
Q17: Using one or two demographic dimensions to
Q18: Marketing-oriented managers think of segmenting as a
Q19: One of the difficult things about segmenting
Q20: A firm's "relevant market for finding opportunities"
Q21: A manager who aggregates all potential customers
Q23: The combined target market approach involves segmenting
Q24: If a product-market segment is "homogeneous within,"
Q25: A segmenter is more likely than a
Q26: With the "multiple target market approach" the
Q27: A personality trait like moodiness is a
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