Segmenting a broad product-market usually requires using several segmenting dimensions at the same time.

Question

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This is because different customers may have different needs and preferences and may be attracted to a product for different reasons. Therefore, using multiple segmenting dimensions can help to identify distinct subgroups within the larger market and tailor marketing strategies to each group's specific needs and preferences.

Segmenting a Broad Product-Market Usually Requires Using Several Segmenting Dimensions