Step 2 in the 7-step approach to market segmentation asks you to identify all the potential customers' needs for the broad product-market you named in Step 1.
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Q42: A marketing manager who is able to
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Q44: The seven-step approach to market segmentation uses
Q45: The example for the seven-step approach (discussed
Q46: In the seven-step approach, qualifying dimensions are
Q48: Market segmentation applies only to consumer goods
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Q51: The seven-step approach to segmenting product-markets (discussed
Q52: The seven-step approach to segmenting product-markets (discussed
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