In the example for the 7-step approach (discussed in the text), the "long-stay guests" and the "event-centered visitors" should be combined because both groups will likely be at the motel for an extended period of time.

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The "long-stay guests" and the "event-centered visitors" should not be combined as they have different needs and stay durations. The long-stay guests are likely looking for a home away from home and require more amenities, while event-centered visitors are looking for convenient location and ease of access to the event.

In the Example for the 7-Step Approach (Discussed in the Text)