Compared to a product-market, a generic market:
A) Is more narrowly defined.
B) Has sellers offering a more diverse set of products.
C) Can never help marketers identify opportunities.
D) None of these is a good answer.

Question

Quizplus · Accepted Answer

A generic market is broader and includes a wider range of products and services than a product-market. This means that there are typically more sellers with diverse offerings in a generic market. Option A is incorrect because a product-market is more narrowly defined than a generic market. Option C is incorrect because identifying generic markets can lead to opportunities for marketers to offer products or services that meet the needs of a specific customer segment within the market.

Compared to a Product-Market, a Generic Market