A generic market description should NOT include any:
A) customer needs.
B) geographic area.
C) product type.
D) customer types.
E) All of these should be included in a generic market description.

Question

Quizplus · Accepted Answer

A generic market description should focus on the characteristics of the overall market and not include specific customer needs, geographic areas or customer types. However, it may include the product/service type as that provides a broader understanding of the market.

A Generic Market Description Should NOT Include Any