Gina Williams wanted to start a decorating business. She identified several possible target markets, but decided to serve a market composed of recently married couples that owned their first home. Gina appears to be following:
A) A multiple target market approach.
B) A single target market approach.
C) A combined target market approach.
D) A mass marketing approach.
E) None of these approaches is correct.

Question

Quizplus · Accepted Answer

Gina Williams is following a single target market approach by specifically targeting recently married couples who own their first home.

Gina Williams Wanted to Start a Decorating Business