Combiners
A) look at various submarkets for differences rather than similarities.
B) try to increase the size of their target markets by merging two or more segments.
C) aim at one or more market segments and offer each different marketing mixes.
D) have decided to sacrifice profits for sales volume.
E) aim at one submarket with a specialized marketing mix.

Question

Quizplus · Accepted Answer

Combiners try to increase the size of their target markets by merging two or more segments.