Manufacturer, service provider, government agency, wholesaler, etc. are designations used to segment business and organizational markets according to _______________.
A) kind of relationship
B) type of customer
C) demographics
D) product use
E) buying situation
Correct Answer:
Verified
Q232: Deciding whether a group of customers should
Q233: _ segmenting dimensions are those which actually
Q234: Qualifying dimensions
A) need to be very specific.
B)
Q235: When Hallmark designs its website so that
Q236: When a company segments its business customers
Q238: When major airlines target business travelers because
Q239: Planning marketing strategies for international markets:
A) is
Q240: Marketers at General Mills found that lots
Q241: Segmenting international markets can be more difficult
Q242: Brainstorming is an important part of the
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