The first step in the seven-step approach for segmenting product-markets is to
A) select the broad product-market.
B) identify potential customers' needs.
C) form homogeneous submarkets.
D) identify the determining dimensions.
E) estimate the size of each product-market segment.

Question

Quizplus · Accepted Answer

The first step in the seven-step approach for segmenting product-markets is to select the broad product-market. This involves identifying the product or service being offered and defining the overall market or industry in which it operates.

The First Step in the Seven-Step Approach for Segmenting Product-Markets