In a competitor analysis, a current (or planned) target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

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This statement accurately describes the purpose of a competitor analysis. By comparing a company's target market and marketing mix to those of its competitors, the company gains insights into its competitors' strengths and weaknesses, which can inform its own strategies and tactics.

In a Competitor Analysis, a Current (Or Planned) Target Market