Nationalism-or the emphasis on a country's interests before anything else-may affect the work of some marketing managers.

Question

Quizplus · Accepted Answer

Nationalism may affect the target market of a product or service, the distribution channels it can use, and even the messaging used in promotional activities. Marketing managers need to be aware of these potential impacts and adapt their strategies accordingly.

Nationalism-Or the Emphasis on a Country's Interests Before Anything Else-May