Because the cultural and social environment tends to change slowly, firms should try to identify and work with cultural attitudes rather than trying to encourage big changes in the short run.

Question

Quizplus · Accepted Answer

It is generally more effective for firms to align with existing cultural attitudes rather than attempting to make significant changes in a short period of time. This can help avoid resistance and increase acceptance among consumers and stakeholders.

Because the Cultural and Social Environment Tends to Change Slowly