A marketer considering a business opportunity in the U.S. health care market must first evaluate new rules and regulations originating from:
A) the competitive environment.
B) the economic environment.
C) the technological environment.
D) the legal environment.
E) the cultural and social environment.

Question

Quizplus · Accepted Answer

The legal environment includes laws, regulations, and court decisions that impact the industry. As the health care industry is heavily regulated, a marketer considering a business opportunity in this field must thoroughly evaluate new rules and regulations to make informed decisions.

A Marketer Considering a Business Opportunity in the U