A company trying to market its products in a country that has a low literacy rate would be well advised to:
A) Print its promotional messages in larger font (character) sizes.
B) Conduct marketing research using paper-and-pencil surveys.
C) Use symbols, colors, and other nonverbal means of communication.
D) All of these measures would be useful.

Question

Quizplus · Accepted Answer

When marketing in a country with a low literacy rate, it is best to use symbols, colors, and other nonverbal means of communication. This will allow the company to convey their message without relying on written language. Larger fonts may not help if people cannot read at all, and paper-and-pencil surveys may not be effective if people cannot read the questions.

A Company Trying to Market Its Products in a Country