Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the same and will want whatever the firm offers.
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Q7: A marketing strategy specifies a target market
Q8: Strategic planning is the managerial process of
Q9: The two parts of a marketing strategy
Q10: A marketing strategy is composed of two
Q11: "Mass marketers" like Target usually try to
Q13: The mass marketing approach is more production-oriented
Q14: Planning, implementation, and control are basic jobs
Q15: A marketing mix consists of the uncontrollable
Q16: Target marketing aims a marketing mix at
Q17: A target market consists of a group
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