The customer is a part of the marketing mix and should be the target of all marketing efforts.
Correct Answer:
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Q19: The three basic jobs in the marketing
Q20: A marketing strategy is composed of two
Q21: The problem with target marketing is that
Q22: A channel of distribution must include an
Q23: The Product area is concerned with developing
Q25: The four "Ps" are: Product, Promotion, Price,
Q26: Personal selling involves direct personal communication to
Q27: Promotion is composed of personal selling, advertising,
Q28: The "four Ps" of the marketing mix
Q29: Personal selling, mass selling, and sales promotion
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