A marketing program blends all of the firm's marketing plans into one "big" plan and is the responsibility of the whole company.

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that integrates all of a company's marketing strategies and tactics. It involves every department within the company working together towards a common goal. Therefore, it is the responsibility of the whole company to ensure that the marketing program is implemented effectively.

A Marketing Program Blends All of the Firm's Marketing Plans