The U.S. auto industry has become much more marketing-oriented since Henry Ford introduced the Model T.

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The U.S. auto industry has become much more marketing-oriented since Henry Ford introduced the Model T. Before the Model T, cars were considered luxury items and were only affordable to the wealthy. Henry Ford's introduction of the affordable Model T changed the industry and shifted the focus to production efficiency. However, in recent decades, the industry has become increasingly competitive and marketing plays a crucial role in attracting and retaining customers.

The US Auto Industry Has Become Much More Marketing-Oriented Since Henry