Often, attractive opportunities are fairly close to markets the firm already knows.

Question

Quizplus · Accepted Answer

This statement is true. Companies often find new attractive opportunities by leveraging their existing knowledge and expertise in a particular market. This allows them to identify gaps or unfulfilled needs, which they can then work to address with a new product or service offering. By focusing on nearby markets that they already understand, companies can also minimize the risks associated with entering unfamiliar territory.

Often, Attractive Opportunities Are Fairly Close to Markets the Firm