The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called:

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The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called strategic management planning. This involves analyzing the internal and external environment, setting goals and objectives, and developing strategies to achieve them. Marketing strategy planning and market planning are both components of strategic management planning, but they focus specifically on the marketing aspects of the organization. Management by objective and marketing programming are not directly related to the process of aligning resources with market opportunities.

The Managerial Process of Developing and Maintaining a Match Between