"Target marketing," in contrast to "mass marketing,"
A) is limited to small market segments.
B) assumes that all customers are basically the same.
C) ignores markets that are large and spread out.
D) focuses on fairly homogeneous market segments.
Correct Answer:
Verified
Q149: "Product" is concerned with:
A) branding and warranties.
B)
Q150: Dell, Inc. wants to offer customers televisions
Q151: Which of the following is NOT one
Q152: The marketing mix
A) includes four variables --
Q153: In the marketing mix, the customer is:
A)
Q155: Suzuki's 3 year/36,000 mile new car warranty
Q156: A marketing mix consists of:
A) policies, procedures,
Q157: The "four Ps" of a marketing mix
Q158: Which of the following is NOT considered
Q159: Identify the incorrect statement regarding target marketing.
A)
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