A firm's "marketing mix" decision areas would NOT include:

Name: A firm's "marketing mix" decision areas would NOT include:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

"People" is not a decision area in the traditional marketing mix, which consists of the Four Ps: Product, Price, Place, and Promotion. "People" is an element in the extended marketing mix, which also includes Process, Physical Evidence, and People (i.e., personnel). However, many marketers still refer to the Four Ps as the core components of their marketing strategy.

A Firm's "Marketing Mix" Decision Areas Would NOT Include