Henry Ford told prospective customers of his Model T car, "You can have any color as long as it is black." Which aspect of the marketing mix was he stressing?
A) Promotion
B) Product
C) Place
D) Price
Correct Answer:
Verified
Q141: A firm's "marketing mix" decision areas would
Q142: Which of the following is true?
A) The
Q143: "Product" is concerned with:
A) branding.
B) packaging and
Q144: "Product" is NOT concerned with:
A) quality level.
B)
Q145: "Product" is concerned with:
A) services.
B) developing products
Q147: The packaging design for a new flavor
Q148: A firm's "marketing mix" decision areas would
Q149: "Product" is concerned with:
A) branding and warranties.
B)
Q150: Dell, Inc. wants to offer customers televisions
Q151: Which of the following is NOT one
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