Ford Motor Co. "loaned" new Fiestas to social trendsetters who drove the cars as part of their Meals on Wheels responsibilities. When Ford asked them to write about their driving experiences on Facebook and Twitter, it was emphasizing which aspect of the 4Ps?

Question

Quizplus · Accepted Answer

Ford's request for social trendsetters to write about their driving experiences on Facebook and Twitter is a promotional tactic aimed at increasing awareness and generating buzz about the Ford Fiesta.