It's best to think of "breakthrough opportunities" as opportunities which:

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Breakthrough opportunities are those that allow innovators to develop hard-to-copy marketing mixes, which give them a competitive advantage in the market. Though they may also increase sales and appeal to the mass market, the key feature of breakthrough opportunities is their potential for a unique market position. Creating a whole new industry of firms competing with similar marketing mixes is not necessarily a defining characteristic of a breakthrough opportunity.

It's Best to Think of "Breakthrough Opportunities" as Opportunities Which