Which of the following best illustrates a "breakthrough opportunity?"
A) A recording company's new CD gets unexpected national publicity on MTV and almost every teenager wants a copy for Christmas.
B) A drug company develops a patented pill that people can take once a year and safely avoid catching a cold.
C) A bank puts its credit card machines in convenient drive-up locations--so they will be more convenient for customers.
D) A nurse realizes that the growing number of older people will increase the demand for nursing home services, so she quits her job and opens a quality nursing center for the elderly.
E) A wireless phone company introduces a new service that offers more free weekend minutes than any other service in its market area.
Correct Answer:
Verified
Q243: Which of the following statements regarding marketing
Q244: The text's discussion of Ford's marketing strategy
Q245: Developing a set of specific qualitative and
Q246: A S.W.O.T. analysis includes:
A) strengths.
B) weaknesses.
C) opportunities.
D)
Q247: A pharmaceutical company spent a significant amount
Q249: _ means that a firm has a
Q250: "Breakthrough opportunities" are opportunities that:
A) help innovators
Q251: Breakthrough opportunities:
A) are so rare that they
Q252: Which of the following statements about S.W.O.T.
Q253: A S.W.O.T. analysis
A) seeks to improve strategy
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