Coca-Cola runs an advertising campaign on morning radio shows encouraging current customers to "have a Coke in the morning" instead of their morning coffee. This is an example of:

Question

Quizplus · Accepted Answer

This advertising campaign is an example of market penetration, as Coca-Cola is trying to encourage current customers to consume more of their product, specifically in the morning, instead of a different beverage choice (coffee).

Coca-Cola Runs an Advertising Campaign on Morning Radio Shows Encouraging