Avon, which in the past relied on door-to-door personal selling, is trying to reach new customers by distributing mail-order catalogs, adding toll-free telephone ordering, and opening online retail sites. Avon is pursuing a ______________ opportunity.

Question

Quizplus · Accepted Answer

Avon is trying to enter new markets through new distribution channels, which is an example of market development. This is different from market penetration, which involves selling more of the company's existing products to its current customers. Target marketing, product development, and mass marketing are not applicable to this scenario.

Avon, Which in the Past Relied on Door-To-Door Personal Selling