A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores--to reach non-hobbyists who might be interested in pretty flowers. This is an example of:

Question

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Market development involves selling existing products to new markets. In this case, the mail-order marketer is introducing their flower bulbs to grocery stores, to reach people who may not be gardening hobbyists.

A Mail-Order Marketer of Flower Bulbs to Gardening Hobbyists Decides