Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors' equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at:

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Hewlett-Packard's decision to design a new color printer with a completely new set of features is an example of product development. Product development is the strategy of introducing new products to existing markets with the aim of increasing sales and profits. In this case, Hewlett-Packard aimed to differentiate its product from competitors and attract more customers by offering unique features.

Hewlett-Packard Decided That Too Many Other Companies Were Attracting Its