The marketing concept applies to nonprofit organizations as well as to businesses.

Question

Quizplus · Accepted Answer

The marketing concept, which involves focusing on customer needs and wants to create products/services that meet those needs and promote them effectively, can be applied to any organization, including nonprofit organizations. Nonprofits also need to attract and engage supporters, donors, and volunteers, and marketing can help them achieve these goals.

The Marketing Concept Applies to Nonprofit Organizations as Well as to Businesses