Marketing departments are usually formed when firms go from the "production era" to the "sales era."

Question

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Marketing departments are formed when firms go from the "sales era" to the "marketing era," not from the "production era" to the "sales era." The production era focused on efficiency in mass production, while the sales era focused on promoting and selling the products. The marketing era, on the other hand, shifted the focus to understanding the needs and wants of customers and creating products and marketing strategies to meet those needs.

Marketing Departments Are Usually Formed When Firms Go from the "Production