A marketing-oriented firm would try to produce what customers want, while a production-oriented firm would try to get customers to buy what the firm has produced.

Question

Quizplus · Accepted Answer

A marketing-oriented firm places the needs and wants of customers at the center of their business operations, seeking to create products and services that meet those needs. A production-oriented firm, on the other hand, focuses on producing as much as possible at the lowest cost, with less consideration given to customer needs and preferences.

A Marketing-Oriented Firm Would Try to Produce What Customers Want