The three basic ideas in the marketing concept are: 1) customer satisfaction; 2) confining marketing activities to marketing professionals; and 3) having profit as an objective.

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The three basic ideas in the marketing concept are: 1) customer orientation; 2) integrated marketing activities involving all employees; and 3) achieving long-term profitability through customer satisfaction. None of these promote confining marketing activities to marketing professionals only.

The Three Basic Ideas in the Marketing Concept Are: 1)