_______ is defined as the performance of activities that seek to accomplish an organization's objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to customer.

Question

Quizplus · Accepted Answer

Marketing, from a micro view, involves identifying and anticipating customer needs, developing products and services to meet those needs, and directing the flow of those products and services to the customer. It's about delivering value to the customer and building long-term relationships with them. The other options (Innovation, Advertising, Selling, and Sales promotion) are all components of marketing, but they do not fully encompass the entire concept of marketing.

_______ Is Defined as the Performance of Activities That Seek