_________ directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the society's objectives.

Question

Quizplus · Accepted Answer

Macro-marketing is defined as the directing of an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the society's objectives. It involves all the activities involved in the production, promotion, distribution, and consumption of goods and services. Thus, option A is the correct answer. The other options either do not capture the comprehensive definition of macro-marketing or are specific functions that contribute to macro-marketing.

_________ Directs an Economy's Flow of Goods and Services from Producers