Macro-marketing emphasizes how the whole marketing system works, including the interactions between firms, consumers, and the broader economic, political, and social context. It considers the implications of marketing activities for society as a whole, not just for individual firms or consumers.

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Macro-Marketing

Question 211

Multiple Choice

Macro-marketing

A) emphasizes building a long-term relationship that benefits both the firm and the customer.
B) considers the marketing activities of corporations rather than individuals.
C) emphasizes how the whole marketing system works.
D) systems are only relevant to advanced economies.
E) addresses discrepancies that emerge from homogeneous consumer demand.

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