The "universal functions of marketing":

Question

Quizplus · Accepted Answer

The universal functions of marketing refer to those activities that are essential to the success of any macro-marketing system, regardless of the specific economic or cultural context. These functions include buying, selling, transporting, storing, standardizing and grading, financing, risk-taking, and market information. They are considered universal because they must be performed in all marketing systems in order to ensure that goods and services are produced and distributed efficiently and effectively.

The "Universal Functions of Marketing