Whether a macro-marketing system is fair or effective depends on

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The fairness and effectiveness of a macro-marketing system depend on the objectives of the society, which determine the priorities and values that guide the marketing system. For instance, if the objective is to maximize economic growth, the system may prioritize profits and efficiency over social and environmental concerns. On the other hand, if the objective is to promote social welfare and equity, the system may prioritize access and affordability of goods and services for all members of the society. Therefore, the effectiveness and fairness of a macro-marketing system depend on the goals and values of the society in which it operates.

Whether a Macro-Marketing System Is Fair or Effective Depends on